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Danish toymaker Lego has halted its initiative to create its iconic bricks from recycled plastic bottles, citing the failure of the prototype to reduce carbon emissions.
CBS News reports that Lego recently admitted that its ambitious project to manufacture Lego bricks from recycled plastic bottles, specifically polyethylene terephthalate (PET), will not progress further. This decision comes after more than two years of meticulous testing and experimentation, which concluded that the material did not meet the company’s sustainability goals, particularly in reducing carbon emissions.
Despite the setback with the PET prototype, Lego remains unwavering in its commitment to sustainability. The company claims it has invested more than $1.2 billion in various sustainability initiatives, aiming to transition to more sustainable materials and achieve a 37 percent reduction in its carbon emissions by 2032.
