AMC Entertainment is feeling the effects of Taylor Swift’s massive fan following.
AMC Entertainment is feeling the effects of Taylor Swift’s massive fan following.
Shares of AMC (AMC) surged 11.5% in Friday afternoon trading after the movie theater chain announced that “Taylor Swift: The Eras Tour” concert film had grossed over $100 million in advance ticket sales.
The company said in a statement Thursday that audience demand for the film “has been incredible from the moment it was first announced.” AMC noted that US audience demand has been particularly strong among viewers choosing to watch the film in large-screen formats such as IMAX.
Swift generated early buzz for the film on August 31, when she announced it to her nearly 275 million followers on Instagram.
