Will Apple win with Artisinal AI?
Everyone’s saying Apple was caught flat-footed in the AI race. While Google, Microsoft, and OpenAI are busy reimagining how we interact with everything from computers and operating systems to search and spreadsheets, Apple delivered ho-hum machine-learning enhancements to well-worn features like auto-correct.
Maybe so. Maybe not.
How often has Apple been first or even second – on anything? Apple virtually never creates a category. Instead, starting with Steve Jobs and Steve Wozniak in the late 1970s and early 1980s and continuing through to this day with Apple CEO Tim Cook, Apple watches a sector develop as it’s shaped by both the hubris of early movers and the excitement of early-adopter consumers.
That relationship is never wholly satisfying. The early adopters appreciate the innovation but are often left wondering why the new technology doesn’t live up to their sometimes wild expectations. Developers and engineers, on the other hand, struggle to make that secret sauce.
Then Apple arrives and, for lack of a better term, shows them how it’s done.
Is AI history repeating itself?Apple’s chill AI approach
In a recent Bloomberg report, Apple soothsayer Mark Gurman claims the company was caught by surprise by the AI explosion across Google Bard, Bing Chat, Chat GPT, and other generative innovations and is now suffering through, if not an existential crisis, at least some heavy anxiety.
