Black Friday generated a record $9.8 billion in US online sales, up 7.5 per cent from a year ago.
Black Friday generated a record $9.8 billion in US online sales, up 7.5 per cent from a year ago.
According to Adobe Analytics, mobile shopping accounted for $5.3 billion of online sales.
The best-selling categories on Black Friday were electronics such as smartwatches and televisions, as well as toys and gaming, reports CNBC.
“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximise on discounts,” Vivek Pandya, a lead analyst at Adobe Digital Insights, was quoted as saying.
