The Marvels has the lowest opening weekend ever for an MCU movie, bringing in just $47 million domestically and $88.5 million elsewhere.
I maintain that if The Marvels came out even 4-5 years ago, we’d be having a different conversation today. There would be higher review scores, and a larger box office haul, given that Captain Marvel itself made a billion dollars worldwide, despite not being an especially good MCU offering.
Now, The Marvels has the lowest opening weekend ever for an MCU movie, bringing in just $47 million domestically and $88.5 million elsewhere. Below Quantumania, Eternals, everything else.
The movie is fine, good even. Far from actual huge missteps like Quantumania or Love and Thunder, but it really just doesn’t matter. It’s the wrong movie and the wrong point in time for the MCU and this was always going to happen. But this, along with other recent Marvel failures, really has to modify expectations going forward for both Disney and the fanbase itself.
First, Disney has absolutely lost control of its budgets. The Marvels isn’t even the worst example of this, as that problem is best showcased via Disney Plus TV shows, where She-Hulk episode budgets were reportedly as much as Game of Thrones episodes, and Secret Invasion, a show so bad it felt like The Marvels actually removed it from canon, cost over $200 million to make.
