For millions of Chrome browser users, third-party tracking cookies are no longer part of the deal while surfing the internet.
For millions of Chrome browser users, third-party tracking cookies are no longer part of the deal while surfing the internet. That’s because Google has finally begun implementing its plan to phase out third-party cookies, albeit initially for a small fraction of Chrome users—just 1%. While that may seem like a minuscule figure, it equates to more than 32 million users, based on Chrome’s dominant market share.How that math works out is that it is estimated there are over 3.2 billion Chrome users around the world, or at least Chrome installs. So if Google holds true to rolling out its “Tracking Protection” feature to “1% of Chrome users globally,” it translates to a rather large test. And assuming things go well, Google will gradually increase the roll out until its phased out third-party cookies for every Chrome user in the second half of 2024.
“Third-party cookies have been a fundamental part of the web for nearly three decades.
