The streamer’s shares also gain as Wall Street sees the pact as a way to accelerate advertising revenue
Shares of TKO Group soared 22% Tuesday on news that the newly formed company inked a 10-year, $5 billion deal with Netflix for the streamer to air its popular “Monday Night Raw.”
Starting in January 2025, Netflix will also become the international home of all WWE content in the U.S., Canada and Latin America, with additional regions to be added over time, TKO said in a regulatory filing. That includes not only “Raw” but also WWE’s other weekly shows, including “SmackDown” as well as the live events like “WrestleMania.”
“This deal is transformative,” said TKO President and COO Mark Shapiro in the filing.
