He’s the creator of Facebook and one of the world’s richest men – but is Mark Zuckerberg a force for good? One man has been recording everything he says in public, in an archive known as “The Zuckerberg Files”, and tells Sky News what he’s learnt.
How much do we really know about Mark Zuckerberg?
The creator of Facebook. One of the world’s richest men. A 39-year-old father-of-three. But is he a force for good?
One man has made it his mission to try to help us answer that question.
For more than a decade, US university professor Dr Michael Zimmer has been recording “every single thing” the Facebook founder says in public, in an archive known as “The Zuckerberg Files”.
Covering a period from 2004 to the present day, it features more than 1,500 transcripts of Zuckerberg’s remarks, including Facebook posts, media interviews and hundreds of videos of his public appearances.
With growing concerns over Facebook users’ privacy and how their data is used, Dr Zimmer says he wanted to take a “closer look” at Zuckerberg’s language and views.
“The privacy concerns around Facebook, and the amount of data Meta collects across its platforms, are real and important for users to understand,” he tells Sky News.
“I don’t rush to suggest people delete their accounts, as there can be real benefits being on the platforms.
“But it’s important for users to explore the privacy settings available to understand how visible their content is, what kind of details are being collected and shared, and so on.
“Facebook has got better at giving users the ability to manage their privacy, but they could certainly do more.”
Zuckerberg’s posts on his Facebook page suggest he has his own concerns about privacy, Dr Zimmer says.
“More recently he’s been posting more about his family, including pictures of his children – but interestingly we rarely see his children’s faces,” Dr Zimmer adds.
“So I’m assuming he wants to make sure his kids’ faces don’t get put online for privacy reasons, or any kind of face recognition, for their own safety.
“But, of course, his platform has built tools to scan our pictures and our faces.”
Twenty years after it was created, Facebook is now irrevocably linked with concerns about data collection, online safety and the deterioration of democracy itself.
Now, a new Sky documentary delves into how Zuckerberg built his Meta empire (which includes Facebook, Instagram and WhatsApp), what drives him and how he’s changed his public persona over the years.
One of four children and the only boy, Zuckerberg was known as the “prince” by his mother, according to the programme.
“He was anointed even within the family,” says David Kirkpatrick, technology journalist and author of The Facebook Effect.
