This move signifies a potential shift in Apple’s advertising strategy, one that could see them leverage AI to personalize user experiences
Apple, known for its walled-garden approach, is dipping its toes into the world of AI-powered advertising. According to a report from Business Insider, Apple is testing a new tool that leverages artificial intelligence to optimize ad placement within the App Store, similar to offerings from Google and Meta.Apple will seemingly slowly expand its AI to other services like Maps and Books
This new system, currently being piloted with a select group of advertisers, aims to streamline the advertising process. Advertisers simply provide Apple with their budget, target audience details, and desired countries. The AI then takes the reins, automatically determining the most effective placement for their ads across the App Store’s existing ad slots.
