Following her blockbuster run in theaters, Taylor Swift is dominating the streaming landscape with her expanded version of “Taylor Swift: The Eras Tour” concert film.
Following her blockbuster run in theaters, Taylor Swift is dominating the streaming landscape with her expanded version of Taylor Swift: The Eras Tour concert film.
Officially dubbed Taylor Swift: The Eras Tour (Taylor’s Version), the film debuted on Disney+ a day earlier than anticipated on March 14. According to Variety, the film — which features five more songs than the version that debuts in theaters in October 2023 — had 4.6 million views and 16.2 million viewing hours in the first three days it was available on the streaming platform. As such, Taylor Swift: The Eras Tour (Taylor’s Version) set a Disney+ record by becoming the most-streamed music program in the platform’s history, Variety reported.
Taylor Swift: The Eras Tour provided a swift kick to box office coffers when it was released in theaters on October 13, 2023— the singer-songwriter’s 34th birthday — as it went on to earn $261.
