Taylor Swift’s team wanted to return her music to TikTok to promote her upcoming album, “The Tortured Poet’s Department.”
Taylor Swift’s music is back on TikTok, despite UMG’s battle to get its artists a new contract.
UMG was surprised by Swift’s move, The Wall Street Journal reported.
While negotiations are stalled, Swift may have undermined the publisher’s fight, one industry expert said.
Taylor Swift’s return to TikTok is undermining Universal Music Group’s continued sparring with the social media app over artist royalties, an industry expert who spoke with The Wall Street Journal said.
Swift recently brought her music back to the platform after UMG pulled it in January due to an ongoing fight between the music publisher UMG and TikTok.
UMG accused TikTok of trying to stiff its artists out of fair compensation and said it offered a “fraction of the rate” that other platforms have provided for licensing. It also complained about promoting AI music on TikTok, saying that AI-generated content threatens its artists.
