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Audio-Technica ATH-TWX7 review: pleasantly warm sound but a weak battery

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Here for a good time, not a long time
Audio-Technica ATH-TWX7: Two-minute review
More so than for most tech products, your experience with the Audio-Technica ATH-TWX7 will depend on your taste. Want to listen to borderline warm-sounding higher-res files, after a lengthy time customizing the sound with an equalizer? Step right up. Don’t know what that sentence means? These earbuds aren’t for you.
These latest true wireless earbuds from Japanese audio brand Audio-Technica are called the ATH-TWX7 and they have dumped the gimmicky novelty of their predecessors (the TWX9 had a UV cleaner built into the case) to sell for a lower price as a result. 
Don’t expect these to show up on our list of the best budget earbuds though; Audio-Technica has had its fair share of excellent low-cost audio options (see the Audio-Technica ATH-SQ1TW as proof) but the TWX7 aren’t them. These sell for a mid-range price, which they justify in many ways.
Like many other A-T products, the TWX7 have a slightly mid-to-low-pitched warm sound (it makes sense when you consider that this is a firm famed for its turntable cartridges) that leans into the bass frequencies, and goes even further if you want it to. For hip-hop or grime fans, these earbuds will deliver all you want (or can expect for mid-rangers like these).
The buds are feature-rich too, with an app bursting at the seams with useful extra perks. These range from handy ways to make the most of your listening time (an equalizer, various noise cancellation modes, L/R balance adjustment) to some cool novel additions (soundscapes, call sound testing, an in-bud timer).
We’ve got to commend the build quality too, with attention to detail paid in (almost) every way. There are plenty of eartips included in the box so you’ll find a comfortable fit for you; the buds are lightweight and stick in your ear like they’ve dropped an anchor in them; the charging case has an unusual design that brings with it a functionality improvement too.
So why the ‘long face’ – or 3.5-star review? Well, that’s down to a few quality-of-life annoyances that hinder the experience of using the buds.
The first, and most important, is the battery life – I found that the ATH-TWX7 didn’t reliably scratch five hours of use before needing to be recharged in the carry case (when noise cancellation was turned on, as turning it off will give it some extra lasting power). Five hours isn’t all that much in the grand scheme of things, and many people take regular journeys that are longer than that.
I also found that the max volume didn’t cut it. I’m not asking for ‘head-banging’ levels of sonic force, just to be able to hear my music when I’m standing by a busy road.
And one feature that’ll be sure to divide fans is the touch controls on the bud, often a tricky area for earbuds. The Audio-Technica ATH-TWX7s have two: one sensor and one physical button, allowing for a wide range of options. However, they’re fiddly to use and prone to accidental touches, and that’s if you can even remember all the combinations available to you in the first place.Audio-Technica ATH-TWX7 review: Price and release date
Announced at the beginning of 2024
Priced at $199 / £190 / (around AU$299)
The RRP for the Audio-Technica ATH-TWX7 is $199 / £190 / (around AU$299), so these are roughly in the mid-range of the consumer wireless earbuds market.
At that price, these are some of the priciest wireless earbuds that Audio-Technica sells, with only the closely-related ATH-TWX9 costing more. Those mostly cost more because of a UV sterilization feature; in terms of specs they’re quite similar.
The ATH-TWX7 have a few similarly-priced competitors on our list of the best noise cancelling earbuds including the Bose QuietComfort 2 (which we call the ‘best overall’ and used to be pricier, but currently cost the same as the ATH-TWX7) and Apple’s AirPods Pro 2. Tough company to keep… Audio-Technica ATH-TWX7 review: SpecsAudio-Technica ATH-TWX7 review: Features
6.5-hour battery life
Plenty of features via phone app
Unreliable touch controls
I nearly ripped the ATH-TWX7 out of my ears on numerous occasions because of one infuriating feature: the touch controls.
The buds have multiple controls: there’s a touch sensor masked as Audio-Technica’s logo, which you can press once, twice, or hold down for different functions, and a physical button on the stem too. You can use the app to map the former, and even control their sensitivity, though I couldn’t find a way to alter what the physical buttons did.
The issue is that the touch sensor is more sensitive than a sleep-deprived toddler – and less reliable than one too. I’d often end up triggering it when trying to press the physical button, and the only time it wouldn’t trigger was when I actually wanted it to. This was at all the different sensitivity options selected in the app, and I ended up turning the feature off to save myself from an enraged breakdown.
When it comes to battery life, Audio-Technica states that the buds will last 6.5 hours of use, which will be bumped up to 20 by using the charging case. Judging by my testing, I’m going to guess that this figure refers to listening with ANC turned off, because I generally kept it on and didn’t come close to this figure.
From testing, I’m going to estimate a rough battery life of 5 hours if you use ANC which, while still a decent amount of time, doesn’t come close to the majority of the competitors on the market.

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