Watch Samsung childishly call out Apple for being late to the AI game as it backfires badly.
Samsung regularly calls out Apple for being late with certain iPhone features, which Android phones have had for years. Examples include an entire 2012 ad campaign where Apple and Samsung users are waiting in line for the new iPhone 5. In the video ad, Galaxy S III users look down on iPhone users who are waiting in line for the new iPhone with “fewer features” and a smaller screen than the Galaxy.
Farther back, Samsung also indirectly called out the iPhone 4 for its antenna issues by making a Galaxy poster that spelled “Hello” with reception bars. I’ll admit that’s one of Samsung’s classier, indirect jabs at Apple.
Then, there’s Samsung’s “No one’s going to buy a big phone – guess who surprised themselves and changed their minds” tweet referring to the launch of the first large iPhone, the iPhone 6 Plus. I’ll give Samsung this one as well! Apple was dead wrong. Smartphone addicts… I mean smartphone users love big screens.
Fast forward to today, Samsung’s most recent shot at Apple came in the form of another video ad, which arrived shockingly fast to mock Cupertino’s controversial “Crush” commercial for the new iPad Pro (which Apple admitted to have “missed the mark”).
Samsung chooses a rage tweets campaign to call out Apple’s iOS 18 for being late to the AI game
Samsung simply can’t keep quiet whenever Apple does something “controversial”, or (let’s be honest) whenever Apple does anything at all.
Not after but even quite literally during the launch of iOS 18, which Samsung’s people were watching carefully (and taking notes?) Samsung’s US X account started dropping tweet after tweet about how late iOS 18 is to get certain “Android” features.
Moving my icons wherever I want since 2010… isn’t that cool?
Samsung
Obviously, Samsung would love to make it clear that the Galaxy lets users move their app icons anywhere on the screen “since 2010”. Hey Samsung… Moving your laggy software out of your phones from 2010 to 2018 would’ve helped users even more!
Adding “Apple” doesn’t make it new or groundbreaking. Welcome to AI, Apple.
Samsung
With this tweet, Samsung is referring to Apple’s latest (and probably sneakiest) marketing move to call the AI on iPhone, iPad, and Mac “Apple Intelligence”.
