An iPhone Air would be much easier to market.
With the arrival of the iPhone 16 Plus, it will be three generations of the Plus line for Apple, and it is reportedly already preparing to shut the whole big-screen low-specs iPhone project down.
When Apple deprecated the iPhone mini line, it was because it didn’t sell all that well. It looked at focus groups and the competition, and concluded that users want bigger screens to consume media and browse on.
It then added a 6.7-inch iPhone 14 Plus model that came with way worse specs than the Pro Max line, but with the same screen diagonal, for those who would want a cheaper iPhone with a big screen. That turned out to be almost nobodyiPhone Air beats iPhone Plus
In a stroke of stable marketing genius, Apple has reportedly decided to name its upcoming thinner iPhone the iPhone Air. According to FPT, previous rumors that it may be called the iPhone Slim have now given way to a naming scheme that makes way more sense.
