CNN’s interview Thursday night with Vice President Kamala Harris and Governor Tim Walz provided examples for executives to follow—and avoid—when interviewed by the media.
Interviews with news organizations can be an effective way for business leaders to share their views and convey their messages with large audiences.
An informal survey of media and spokesperson consultants yielded the following insights and observations about the headline-making interview with the two candidates.A Weaker Appearance
Before starting a television interview, be sure to check a monitor to see how you will appear on camera.
“The visual framing of the interview didn’t do any favors for Harris. While she was positioned in center frame, she was also the farthest from the camera, while Bash and Waltz were both on the same plane and closest to the camera. This resulted in Harris appearing smaller when she was already the shortest person on-set. Combined with her sometimes slightly sunken posture, these factors contributed to an overall weaker appearance,” Christina Campoy, a media trainer, observed via email.‘Not A Good Look’
Physical size and appearances should be taken into account when being interviewed on televsion or video platforms, especially if it is a joint interview.
Walz “is a larger man and they both sat in standard chairs so his size overpowered Harris’ smaller frame. That isn’t a good look for someone running for the most powerful position on the planet. If he had to be there, I a would have at least given her a taller chair and lowered his so Harris appeared as his equal,” Baruch Lubunski, CEO of Rank Secure, advised in an email interview.Conversational Approach
When responding to questions by interviewers, executives should avoid giving shorter versions of speeches or presentations.
“Waltz consistently maintained eye contact, addressed questions directly, and projected confidence throughout the interview.
