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Apple Ring: all the rumors so far and what we want to see

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Another Apple wearable could be incoming
The smart ring category is hot right now, but is Apple set to leap into the fray with its own effort?
In recent months we’ve seen the launch of the Samsung Galaxy Ring and the RingConn Smart Ring, while the long-term leader of the best smart rings race is the Oura Ring (now up to its third generation). Rumors that Apple might be tempted to join the party have been swirling for several years now, and it seems that there’s at least something on the drawing board at Apple around this form factor.
Here, we’ve pulled together everything we know and think we know about the so-called Apple Ring: the leaks and rumors that have emerged, the predicted price, the possible release date and more. We’ve also added some of the features and specs we want to see from the Apple Ring.Apple Ring: cut to the chase
What is it? A rumored smart ring, made by Apple
When could it release? TBC, but not before 2025
How much could it cost? Expect $399 / £399 / AU$750 or aboveApple Ring: price and release date predictions
We don’t have too many clues about how much the Apple Ring could cost, but we can look at some of the other options on the market. The Samsung Galaxy Ring can be yours for $399 / £399 and up (with Australia prices to be confirmed), while the Oura Ring 3 is available for $299 / £299 and up (and isn’t currently available in Australia).
That gives you some idea of the price points we’re talking about. Apple will want to stay competitive, but (as the best iPhones show) isn’t afraid to whack a price premium on its products. If we had to make a guess, we’d say the Apple Ring will be a little more expensive than its Samsung and Oura rivals.
It’s also worth bearing in mind that the best Oura Ring features need a monthly subscription ($5.99 / £5.99 per month). Apple already has its Fitness Plus program you can sign up to if you have an Apple Watch ($9.99 / £9.99 / AU$14.99 per month), so it’s entirely possible that this would also be an optional extra for its smart ring.
When it comes to a release date, 2024 and even 2025 seem unlikely, given the cadence of the leaks and rumors we’ve seen so far; it doesn’t appear that a launch is imminent.

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