Morgan Stanley’s analysis shows the iPhone 16 is Apple’s least popular smartphone series in five years.
The iPhone 16 has the shortest lead time of any iPhone released in the past five years, indicating demand for Apple’s AI-infused phones is sluggish.
Financial services company Morgan Stanley conducted a survey of lead times and discovered enthusiasm for Apple’s latest device is far lower than it was for its predecessors. The company believes that demand for the new phones is lower than before, according to a message to investors seen by AppleInsider.
Here’s how lead times for the iPhone 16 family compare with the iPhone 15:
When we aggregate all of our iPhone lead time data. average iPhone 16 lead times from pre-order to today stands at 14 days, shortest amongst all cycles in the last 5 years and roughly in-line with the iPhone 12 cycle.
