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The Day Before's Controversial Developer Return Explained

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Fntastic, the studio behind the deeply controversial The Day Before, is back with a Kickstarter campaign, and it’s not going over well.
The Day Before is a name enveloped by infamy, from the accusations of false advertising and unpaid labor leveled at its developer to its brief lifespan of just over a month. Now the studio behind The Day Before is back with another project and profuse apologies for previous snafus, but it seems that old habits die hard.
Dubbed a “scam game” by many, The Day Before was, for a time, the most wishlisted game on Steam. However, its 2023 gameplay trailers soon exposed how promotional material from 2021, which had gotten players interested in the first place, did not at all reflect what the final product would be. In a controversy similar to those surrounding No Man’s Sky and Aliens: Colonial Marines, fans were left disappointed after marketing had set expectations so high. The Studio Behind The Day Before Is Working On Something New, And It’s Not Going Over Well
Developer Fntastic announced its shutdown four days after the game dropped, and the game shut down its servers not long after. Despite allegations of false advertising being present for over a year beforehand, the game was still able to hit a 38,000 peak player count, leaving many players outraged over the revenue amassed.

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