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Amazon Just Launched a Color Kindle for the First Time

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The new Colorsoft Kindle is available to order for $279.
After years of producing black-and-white e-ink readers, Amazon just released a color Kindle, the Kindle Colorsoft. It shares all its features with the regular Kindle, including the same contrast, page-turning speed, auto-adjusting front light, and weeks-long battery life. The only new development is the addition of color. The Colorsoft is now available to order for $279.
Looking at the images shared by the e-commerce giant, I find the colors on the new Kindle look very subtle and muted (in the best way possible). They don’t jump at you or come off as overly vibrant. I’m sure this is part of the company’s efforts to keep the overall experience of using a Kindle easy on your eyes.
Your books will still appear in their standard black font on white paper, so what is the color for? The color will appear in three places: book covers in your Kindle Library or the Store, the images in your books, and new color highlights you can add to your books and easily look up later.

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