I’ve seen the best TVs of 2024, and last year’s Sony X90L remains one of my top picks. Both Amazon and Best Buy have discounted every screen size for Black Friday.
Sony Bravia X90L 4K LED TV
The Sony Bravia X90L is on sale at both Amazon and Best Buy ahead of Black Friday, with the 55-inch model starting at $898, or 25% off. The steepest discount is on the 98-inch model, which has had its price tag slashed by $3,000, going from $7,999 to $4,998, or 38% off. For most people, I’d recommend the 65-inch Sony X90L — which is on sale for $999, an all-time low price for Black Friday.
The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of our most recommended TVs you can buy. I also consider it one of the most underrated TVs available. And with the 2024 TVs now hitting the market, you can save on just about every size of this excellent 2023 model, from $100 off the 65-inch to $3,000 off the 98-inch.
I’ve seen all of the best 2024 TVs from Sony, Samsung LG, TCL, and Hisense, both at CES 2024 and at several events since then. When I recently had to replace a 7-year-old 55-inch TCL TV that died, I chose a 65-inch Sony X90L because I think it has the best picture for the money right now, and it comes with a couple of extra advantages as well.
However, while those are Mini LED TVs and look like they should be better TVs on paper, the Sony X90L has better color accuracy, plenty of brightness, and a nicer remote than either the TCL or Hisense TVs (although the 2024 models are starting to emulate the Sony remote).
