Buy Now Pay Later hits an all-time high in 2024
UK shoppers prioritize value over luxury this holiday season
Black Friday and Cyber Monday set to drive record-breaking online sales
Mobile and AI shape 2024 holiday shopping trends
As the 2024 Black Friday and holiday season approaches, UK consumers are expected to make history with higher than ever online spending.
A new UK holiday spending forecast from Adobe has claimed shoppers are set to spend a staggering £25.9 billion online from November through December, surpassing the previous peak of £25.6 billion set in 2020.
This year’s total represents a 6.1% increase over 2023, despite economic challenges as consumers remain focused on maximizing value and stretching their holiday budgets, particularly during key discount events like Black Friday and Cyber Monday.Holiday shopping spending spree
Black Friday and Cyber Monday 2024 are set to continue to dominate online shopping this year, with Adobe projecting a 9% increase in Black Friday sales, with an expected £1.13 billion in spending, while Cyber Monday will see a 6.7% rise, reaching £940 million.
