Apple’s ‘F1: The Movie’ starring Brad Pitt and Damson Idris has grossed $293 million globally, surpassing other Apple releases at the box office.
Apple’s highly anticipated (and highly marketed) “F1: The Movie” seems to be paying off for the tech company.
The racing film, released in theaters on June 27, is a box office hit. It has grossed about $293 million worldwide so far, becoming Apple’s highest-grossing film to date, according to data from IMDbPro’s Box Office Mojo.
Apple’s strategy of hiring A-listers for high-budget films seemed to deliver with the movie, which starred Brad Pitt and Damson Idris. “F1” unseated director Ridley Scott’s “Napoleon” from its place at the top of Apple’s list of box office bangers.
“F1” also got a boost from Imax, which said it generated 19% of the film’s worldwide box-office total during its opening weekend. That was the fourth-highest share of global sales in a debut, behind “Dune”, “Mission: Impossible — Ghost Protocol”, and “Oppenheimer”, an Imax spokesperson previously told Business Insider.
