Don’t expect uniform game prices any time soon, a prominent industry analyst has warned.
It seems as though game prices will remain variable going forward
Analyst Matt Piscatella described the market as the ‘Wild West’ in a recent interview
‘Publishers and developers are trying to find the sweet spot for their pricing’, he explained
Don’t expect uniform game prices any time soon, a prominent industry analyst has warned.
In a recent interview with GamesRadar, Circana executive director of games Mat Piscatella said that prices are “a little Wild West right now.”
“We have more variability in launch pricing and strategies than we’ve ever had.
