The European Commission considers amending a 2009 law that made web browsing more annoying worldwide, but will it come with data privacy trade-offs?
When a cookie consent banner pops up on a website I’ve just opened, I do everything in my power to make it go away as fast as possible. Maybe one day I’ll accept, one day I’ll reject—depends on how fast my thumb is moving that day and where the closest “X” is. It’s safe to say I’m not thinking about privacy and what I’m actually consenting to for each individual web page.
It turns out that lots of people agree, and the law that made cookie consent banners virtually mandatory across the web could be on its way out.
