Sweeney’s new movie “Christy” premieres at the Toronto International Film Festival this weekend, but she’s refusing to talk about her controversial American Eagle jeans ad.
Key Facts
Sweeney told Vanity Fair on Thursday she would refuse to take any questions from journalists about her denim ad: “I am there to support my movie and the people involved in making it, and I’m not there to talk about jeans.”
Sweeney’s new movie, “Christy”, a biographical film in which she plays boxer Christy Martin, is due to premiere at Toronto on Friday.
Sweeney has had a highly active few months amid the storm of controversy over her American Eagle ad, as two movies—“Americana” and “Eden”—opened in theaters this summer, though neither were hits at the box office.
Since the ad went viral in July, she has consistently refused to talk about it—she hasn’t addressed the ad on her social media profiles, and she declined to comment on the ad in a profile in the Wall Street Journal in August.News Peg
American Eagle defended its campaign with Sweeny on Wednesday and boasted an “uptick in customer awareness, engagement and comparable sales” thanks to the Sweeney ad.
