TCL’s QM9K will tempt you with your favorite shows if you dare to stroll near its ridiculously bright screen.
Gemini has taken over Android phones like the Pixel 10, and soon enough the AI chatbot will invade Google TVs. First on the list to get AI-ified is the budget-end brand TCL with its new flagship mini LED 4K TV, the QM9K, freshly announced at IFA 2025. If you hate the idea of a chatbot attached to your TV, maybe good picture quality is enough to distract from the proliferation of AI into every product category.
In the same vein as Sony’s TV push last year with its Bravia series, TCL has a habit of trying to combat the popularity of OLED by positioning QD-mini LED—which uses a layer of quantum dots in front of a high-quality LED backlight—as a flagship alternative to organic light-emitting diode screens. TCL says its QM9K—the big daddy of the QM6K, 7K, and 8K—can get very, very bright at a max of 6,500 nits, even more than the previous peak of 5,000 nits on the QM8K. The new 4K TV also has 6,000 dimming zones, which is more than Sony’s previous-gen Bravia 9 flagship, and promises better contrast between dark and light colors. Additionally, the QM9K supports refresh rates up to 144Hz, which you’ll appreciate if you’re a gamer.
The company told me the QM9K will be available later this month, but we still don’t know its price point.
