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LinkedIn, synced in: Website now feels 'more like using an app'

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NewsHubLinkedIn has a redesigned desktop homepage to complement its mobile app.
After more than a year in the making, LinkedIn’s desktop redesign has arrived.
If the makeover, which launched Thursday, looks a lot like the professional network’s overhauled sleek mobile app — well, that’s part of the master plan.
The professional network doesn’t merely want the overhauled home page on desktop computers to resemble the mobile app. It wants that version to be in sync with the app, which has seen a 50 percent increase in usage since getting its new look in December 2015.
“The desktop site is not just a visual redesign, it is totally rebuilt from the ground up to complement our mobile site,” said Chris Pruett, a senior director of engineering who spent the past 12 months redesigning the desktop site. “Hopefully, the changes will make it feel more snappier, fluid and more like using an app than a website. ”
About 60 percent of LinkedIn’s traffic from its 467 million members comes from a mobile device, while the remaining 40 percent comes via desktop computers as users scour for possible jobs, make connections or search for news.

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