The partnership should benefit Sprint customers and Tidal’s subscriber numbers.
Celeb-owned music-streaming service Tidal is getting a boost from a major US carrier.
Sprint announced Monday that it is buying 33 percent of the service, which is famous for being backed by rapper Jay Z.
Buying a third of Tidal will allow Sprint to offer the service, as well as artist content not available elsewhere, to all 45 million of its customers across the US. Meanwhile, the service will continue to be run by the artists who own it, although Sprint’s chief executive, Marcelo Claure, will join Tidal’s board.
Tidal has long trailed music-streaming rivals like Spotify and Apple Music when it comes to subscribers , while Sprint is fourth out of the four top US carriers.
