Tim Cook says AR is ‘a big idea like the smartphone’
Apple CEO Tim Cook is a fan of augmented reality. He’s made no secret he thinks it will trounce virtual reality , even going so far as to say AR use will eventually be as common as “eating three meals a day”.
Today, we’ve gotten more from the Apple boss on what he thinks of AR, and while we’re still waiting on a concrete device that projects digital images onto the real world from the iPhone maker, it seems like it’s only a matter of time now.
Cook chatted with The Independent during his visit to the UK this week, and in the interview Cook said he prefers AR over VR because it “allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. ”
“Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it,” Cook said of VR. “With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance. ”
Notably, Cook compared AR to probably the biggest consumer electronic device on the planet:
“I regard it as a big idea like the smartphone,” he said. “The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.
