Tim Cook says AR is ‘a big idea like the smartphone’
Apple CEO Tim Cook is a fan of augmented reality. He’s made no secret he thinks it will trounce virtual reality , even going so far as to say AR use will eventually be as common as « eating three meals a day ».
Today, we’ve gotten more from the Apple boss on what he thinks of AR, and while we’re still waiting on a concrete device that projects digital images onto the real world from the iPhone maker, it seems like it’s only a matter of time now.
Cook chatted with The Independent during his visit to the UK this week, and in the interview Cook said he prefers AR over VR because it « allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. »
« Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it, » Cook said of VR. « With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance. »
Notably, Cook compared AR to probably the biggest consumer electronic device on the planet:
« I regard it as a big idea like the smartphone, » he said. « The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge.
