Commentary: Can you believe that Cupertino is bashing PCs again? It is, on behalf of its high-end tablet.
Oh, but it is. Allegedly.
It used to be that Apple would look at PCs and smirk .
Then along came the iPad Pro, which Cupertino suddenly insisted was actually a computer .
On Friday, Apple decided to snort and sniff and scoff at PCs all over again. Or, at least, to suggest that its top tablet tops them all.
In a series of short ads , the company examines various aspects of the iPad Pro’s glory.
Each ad begins with a tweet from a troubled computer-user.
One attempts to confront the idea that the iPad Pro isn’t even close to being a computer. This is something that Microsoft contended in its own ads.
Here, Apple claims iPad Pro is „faster than most laptops, has LTE like your phone and has a touchscreen you can write on. “
Ergo, Apple concludes, it’s better than a computer.
