Companies in the US are grappling with how to handle Ivanka Trump’s fashion brand, which has become heavily politicized and faces ongoing boycotts over t…
Companies in the US are grappling with how to handle Ivanka Trump’s fashion brand, which has become heavily politicized and faces ongoing boycotts over the policies of Trump’s father, US president Donald Trump. But among Chinese firms, a race is on to cash in on the US first daughter’s rising profile.
The South China Morning Post reports that dozens of companies have collectively submitted at least 65 applications to the country’s trademark office to claim the “Ivanka” trademark for products such as makeup, booze, wallpaper, nutritional supplements, and other items. A week after the US election, for instance, Fujian Yingjie Commodity Company filed “to use Ivanka for its brand of sanitary napkins,” it says.
Right now the “Ivanka” name is an irresistible target for Chinese companies. Trump is, after all, a stylish figure on the global stage, and her popularity in China has only grown since the election. She and her daughter, Arabella, recently drew notice for their surprise visit to Beijing’s embassy in Washington to celebrate China’s lunar new year, and her video of Arabella singing in Mandarin and playing with a traditional Chinese puppet circulated widely on the internet in China.
