Is Verizon’s new unlimited plan tantalizing enough to make the switch? CNET’s Marguerite Reardon offers some advice.
As surprising as it is to say, unlimited data is back at Verizon.
It’s been six years since the nation’s largest wireless carrier offered unlimited data to new customers. Existing Verizon customers were able to hold onto their plans, but the company did everything it could to get them to switch.
These poor souls gave up device upgrades and bought their new phones at full price. In 2015, Verizon raised the price of the service by $20 a month. And it prohibited customers from using the hotspot feature on their phones to share their data service with a laptop.
But now Verizon faces hefty competition from its smaller rivals T-Mobile and Sprint, which never eliminated unlimited data. It’s also confronted with the potential threat from cable companies like Comcast , which will launch a wireless service that actually uses Verizon’s network later this year. As a result, Verizon is doing what it can to stem customer defections. It’s a pretty good deal. But is it good enough to ditch the old grandfathered plan? In this Ask Maggie I’ll offer some advice.
