GIGABYTE this week announced its first graphics adapter that belongs to the Aorus line of products – the Aorus GeForce GTX 1080 xtreme edition…
GIGABYTE this week announced its first graphics adapter that belongs to the Aorus line of products – the Aorus GeForce GTX 1080 xtreme edition 8G. The video card features a very high GPU frequency and will be among the fastest GeForce GTX 1080-based offerings from GIGABYTE and other hardware makers. The board will be the first graphics card to be sold under the Aorus brand, but soon other members of the same family will join it.
Over the past several years, GIGABYTE has introduced multiple sub-brands to address the market, from gaming on a budget to the most demanding PC enthusiasts. For graphics cards, the company used the G1 Gaming and the Xtreme Gaming sub-brands for its highest-end products. In the meantime the motherboard arm of the company (which almost acts like a different company internally anyway) was using UltraDurable, SOC Force, G1 Gaming and some other names. The fact that there was a split suggested a lack of synergy, especially when GIGABYTE’s main competitors were unifying their product lines under a single gaming brand.
As a result, in order to make things simpler going forward, the company will consolidate its top-of-the-range offerings under just one brand, ‘Aorus’, which has been used for the company’s premium http://forum.
