Familiarity breeds comfort.
At least, that’s the case with the iPhone 7. Apple hardly changed the body of its flagship phone, yet consumers cozied up to the device like never before.
Apple sold more iPhones than ever before — 78.3 million — and snapped a three-quarter streak of iPhone unit sales declines. Analysts had expected the company to sell 78 million iPhones in the period, Apple’s biggest of the year. The results fueled its highest-quarter revenue and per-share earnings ever.
„We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch,“ Apple CEO Tim Cook said in a press release. „Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline. “
Don’t wait outside the Apple Store for an iPhone 7, and Tim Cook still thinks the AirPods are magical.
Apple’s fortunes, as always, swing with the iPhone. The company generates about two-thirds of sales from the device. And a lot of revenue not directly from the iPhone, like services, is also tied to the phone. But Apple, like other handset makers, is facing waning excitement over phones, something that led its iPhone sales to drop for the first time ever in 2016.
Cook noted the company saw especially strong demand for the iPhone 7 Plus, the bigger version of the phone that also has a more advanced camera with two lenses.
