Lady Gaga performs during the Super Bowl 51 halftime show in Houston.
Lady Gaga proved again that a spectacular Super Bowl performance can mean big digital sales.
According to Billboard , her Super Bowl 2017 halftime show , which featured a medley of her hits including “Just Dance,” “Poker Face,” and “Born This Way,” sparked sales of approximately 150,000 digital albums and songs in the U. S. on February 5. She sold around 15,000 digital albums and songs on February 4 by comparison.