Tim Cook says the technology is ‚huge,‘ with the potential to improve people’s lives.
Apple CEO Tim Cook sees big potential in augmented reality.
For Apple, augmented reality is the next big thing.
How big? How about as big as the iPhone?
Tim Cook has expressed his interest in AR before, but now the Apple CEO is likening the technology to the revolutionary impact that the smartphone has had on the world’s population.
„I regard it as a big idea, like the smartphone,“ Cook said during an interview with The Independent.
