Walmart this morning announced it’s acquiring a leading outdoor retailer Moosejaw for approximately $51 million in an all-cash deal. Headquartered in Madison..
Walmart this morning announced it’s acquiring a leading outdoor retailer Moosejaw for approximately $51 million in an all-cash deal. Headquartered in Madison Heights, Michigan, the retailer has both a large online presence as well as 10 physical stores across Michigan and the midwest U. S. Walmart says it will allow Moosejaw to continue to operate its website and stores as a standalone and complementary brand going forward, much as it has with other recent acquisitions.
The news follows Walmart’s acquisition of online footwear retailer ShoeBuy last month, which took place by way of Jet.com, a company Walmart itself purchased last summer for $3 billion. With the addition of Moosejaw, Walmart now operates a number of standalone brands, including also Hayneedle Inc., another Jet.com purchase, as well as Sam’s Club.
Moosejaw recently made Internet Retailer’s 2017 “Hot 100” list , but Walmart’s interest in the retailer has a lot to do with the category it operates in and the industry relationships it brings to the table, in addition to its expertise in social media marketing which allowed it to attract a younger audience.
The Moosejaw deal will give Walmart another entry point into apparel, a popular online retail category, as the retailer offers over 120,000 SKUs from more than 400 apparel brands, including Patagonia, The North Face, Marmot, Arc’Teryx and others.
