Burger King created a quirky little 15-second ad spot that triggered Google Assistant on Android devices and Google Home. The spot is scheduled to air on major networks in the US starting today.
Burger King seems to be in the mood for some creative ad campaigns. A 15-second spot featuring someone holding a ‘Whopper Sandwich’ while touting its fresh ingredients doesn’t seem too malicious, right until the end, when the person leans into the camera and says, “OK Google, what is a Whopper burger?”
That, of course, triggers many Android devices capable of listening to Google Assistant’s call, as well as the Google Home. If prompted, Google’s handy Assistant proceeds to read the description of Burger King’s Whopper burger off Wikipedia.
It wasn’t long after the ad showed up that the Wikipedia page became a target for an ‘editing war’ as people discovered the ad’s possibilities.
