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Facebook levels up its identity tools for developers

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Facebook’s popular app login tools are getting an update to better serve international users, the company announced Tuesday.
Facebook’s popular app login tools are getting an update to better serve international users, the company announced Tuesday.
Account Kit, which lets users log into an application using a phone number, received a number of enhancements. The system will now let users verify their identities via a voice call or text messag in 19 languages, including Arabic, Chinese, English, Spanish and Thai. Facebook also launched a Basic Web SDK, so Account Kit developers can reach people through Internet.org ’s Free Basics platform.
Developers will also be able to get deeper insight into how people are using the Account Kit login system by using Facebook Analytics, the company’s service for understanding user behavior that also received major updates on Tuesday.
Android developers using the standard Facebook Login tools will now be able to use a new Express Login feature for users who are re-installing their app. It will check to see if users previously logged into the app using their social network credentials and prompt them to do so again.
Express Login is built to reduce confusion and friction for people switching phones or returning to an app they left behind. For example, those people who forgot how they signed in won’t need to remember.
Bot developers also have a new way to track users.

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