While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on..
While Optimizely has bought other startups before , co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine.
Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to Optimizely itself. But Siroker (pictured above) explained that the startup has actually built collaboration and project management tools to support Optimizely’s core features (which allow marketers and developers to test out different variations in a website or app).
Those are the kinds of tools that larger companies need if they want to run “tens of thousands of experiments a year” — something that Siroker said became apparent as Optimizely worked with Experiment Engine to serve some of their shared customers.
