After Verizon completes its Yahoo acquisition, it’ll promote the Yahoo brand, a top exec says. The new Oath brand is mostly for business partners.
AOL CEO Tim Armstrong discusses Oath and Yahoo on CNBC.
That new Oath brand that Verizon will use to encompass AOL, Yahoo and other online properties? It’s mostly for business partners, not ordinary folks on the web.
“It’s not a consumer brand,” AOL Chief Executive Tim Armstrong said Tuesday on CNBC about Oath. “The most important brands we have are around Yahoo Finance, Yahoo Sports, Tumblr, Huffington Post, and so forth.
