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Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API..
Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting, especially for sellers using the platform. Basically, it allows the many developers already building marketing plug-in apps for Shopify stores to more easily show what their tools are doing for merchants, directly within Shopify itself. And, it could eventually recommend winning marketing strategies without any human intervention.
For instance, a newsletter integration provider could show Shopify store owners how many sales are resulting directly from email campaigns, and do so without requiring any heavy lifting on the part of the merchant like messing with manual UTM code creation and tracking. The results will also show up as visualized data in Shopify’s store backend for users, which is a huge deal when you consider many small sellers have never really thought hard about what marketing can do for their business, let alone know where to go looking for worthwhile analytics.
“Marketing apps have always been the biggest category in our app store, in terms of installs, developer interest and that kind of thing,” explained Daniel Patricio, Shopify Product Manager.

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