Google has taken various steps over the years to try to combat dangerous apps in the Play Store, but this is far from being the only problem Google Play suffers from. There is also the ongoing issue of fake app reviews, incentivized activity, and other means of user manipulation.
Google has taken various steps over the years to try to combat dangerous apps in the Play Store, but this is far from being the only problem Google Play suffers from. There is also the ongoing issue of fake app reviews, incentivized activity, and other means of user manipulation.
Having already put in place some measures to crack down on such activities, Google is now updating its Developer Program Policies. It warns developers that they must “not attempt to manipulate the placement of any apps in the Store” and while banning the bribing of users is nothing new, here Google is aiming to provide additional clarity.
Google defines incentivization as offering “money, goods, or the equivalent in exchange for” ratings, reviews or installs. Clearly there are instances in which promoting an app could be seen as incentivization, but Google will differentiate between legitimate promotion and abuse.
In its updated policies, Google says:
“Developers must not attempt to manipulate the placement of any apps in the Store. This includes, but is not limited to, inflating product ratings, reviews, or install counts by illegitimate means, such as fraudulent or incentivized installs, reviews and ratings”.
The company goes on to give examples of the types of activity that would be deemed violations of the policies:
