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Microsoft to Cut Up to 4,000 Sales and Marketing Jobs

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News of the cuts comes a week after the company described sweeping changes that will shift resources to selling cloud-computing services.
Microsoft is overhauling its big sales and marketing organization in a move that will cut 3,000 to 4,000 jobs, mostly outside the United States.
A Microsoft spokesman confirmed that “roles will be eliminated” and that most of them will be abroad, but declined to put a precise number on the cuts.
The exact number of jobs that will be trimmed is uncertain partly because in some countries, especially in Europe, labor laws require negotiations. But the global total is likely to be in the range of 3,000 to 4,000, said a person familiar with the company’s plans who was not authorized to speak on the record about them.
Microsoft workers were notified on Thursday if their current job was affected. Some of the workers will get other jobs within Microsoft. “This is being done mainly to evolve the skill sets we need, ” said Frank Shaw, a spokesman for the company.
The job cuts come after Microsoft last week described a sweeping realignment of its sales and marketing arm, which employs about 50,000 people worldwide.
At the time, there were reports that “thousands” of jobs might be eliminated. CNBC reported on Thursday that “up to 3,000 jobs” would be cut as a result of the reorganization.
In an internal email last week, Judson Althoff, a Microsoft executive vice president, described the reorganization and its rationale. He wrote that there was “an enormous $4.5 trillion market opportunity” for Microsoft in the coming years.
The sales and marketing changes, Mr. Althoff wrote, were intended to “enable us to align the right resources for the right customer at the right time.” Key areas of opportunity, he said, included expanding its cloud offerings in data analysis and artificial intelligence, and helping companies in every industry to become digital businesses, using Microsoft tools.
Microsoft’s global head count is 121,500, a number that has gradually increased in the last few years.
The one major work force cutback at Microsoft came in 2014, when 18,000 jobs were eliminated.
That move came shortly after Satya Nadella succeeded Steven Ballmer as chief executive. Mr. Nadella quickly determined that Microsoft’s $7.2 billion acquisition of Nokia’s mobile phone business in 2014 was a failure, and started selling off pieces and closing it down. Most of the jobs cut at the time were related to Nokia. A year later, Microsoft took a $7.6 billion write-off .
Microsoft is competing with Amazon, Google and other major technology companies, like IBM and Oracle, in the fast-growing business of delivering software as a cloud service instead of as traditional software loaded onto computers.
Under Mr. Nadella, Microsoft has made that transition to cloud software delivery, and its personal computer software business is no longer considered an engine of growth.
New capabilities are being built into the cloud services, notably big data analysis and artificial intelligence capabilities. And businesses require specialized cloud software, tailored for their industry.
The Microsoft email last week said the reorganization was intended to sharpen its focus on “six priority industries”: manufacturing, financial services, retail, health, education and government.
Sales and marketing jobs in the future will often require more technical and industry-specific knowledge than before, Mr. Shaw said. The reorganization and job cuts, he added, were an effort to match the company’s skills with the changing marketplace.

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