Talari Networks isn’t very prescriptive in how partners should build networking solutions for their customers. Instead, the SD-WAN provider wants to become part of the overall solution, according to John Dickey, co-founder of Talari at The Channel Company’s Xchange 2017 conference. Page: 1
Talari Networks wants to blend in and become part of the overall solution that channel partners offer their end customers.
« We want you to be the heroes, » John Dickey, president and co-founder of Talari Networks (pictured) , told solution providers during The Channel Company’s XChange 2017 conference in Orlando, Fla.
Talari, an 11-year old company, has been offering SD-WAN before it was called SD-WAN, according to Dickey. A veteran vendor in a world of start-ups, the company today has a customer retention rate of over 90 percent after three years.
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When he founded the company, Dickey wanted to help partners solve quality of experience and uptime problems that were all too familiar to their customers.
SD-WAN technology can not only lower the cost of connectivity but make network management easier, too, Dickey said.
Kobargo Technology Partners, based in Surprise, Ariz., isn’t yet selling SD-WAN to its customer base, but the MSP is actively evaluating the plethora of vendors and start-ups in this space to give its customers more optimization and redundancy, said George Linn, an executive at Kobargo.
Talari’s longevity, he said, is a selling point. « The long-term stability of someone who has been doing this for a while is definitely a plus, » he said. « Talari bringing that to the table is different than what many others are, which is also a benefit. »
What SD-WAN shouldn’t be is a « cookie-cutter solution, » Dickey said. SD-WAN should empower a partner’s overall hybrid networking solution they are bringing to their customers because if there is a problem with the last mile, customers won’t be able to reach any of the other value-added services a partner may be bringing to them.
« Our primary goal is to enable services on the WAN, » Dickey told partners. « We are here to enable partners’ solutions and have your back, not to tell you what the solution should be. »
