Amazon has announced that over the holiday season, more than four million people have started using the Prime trial, or have signed up for paid membership. Amazon’s Echo Dot was the #1 device.
Amazon has reported that it has seen its biggest holiday season this year with customers all around the world shopping at record levels. With the influx of customers came a massive swell of people trialing or beginning paid memberships to benefit from free two-day, one-day, or same-day deliveries. The company said more than four million people began using Prime.
Jeff Wilke, CEO Worldwide Consumer at Amazon, said:
Amazon reported that Amazon Devices have had their best Christmas yet, with tens of millions of Alexa-enabled devices sold worldwide. The Echo Dot and Fire TV Stick with Alexa Voice Remote were the number one and number two top-selling products respectively across all categories on Amazon. Small businesses and entrepreneurs also had a good week between Thanksgiving and Cyber Monday when nearly 140 million items were ordered from them.
It’ll be interesting to see what the analysts say about the battle between the Google Home line-up and Amazon’s Echo devices – both companies offer devices at low entry points and winning this market will be vital going forward.
Source: Amazon
