400 New Zealand companies are already on the platform.
It’s not just Amazon – China’s e-commerce giant Alibaba is also eyeing up the New Zealand market.
Key people from Alibaba’s leadership team are in Wellington for the New Zealand China Business Forum.
They want to expand the company’s reach in New Zealand, including signing up more kiwi businesses to the site and launching their payment system Alipay in local shops.
Alibaba Australia New Zealand managing director Maggie Zhou said New Zealand’s image of having clean green products meant that food, vitamins, and skincare all did well.
„We want to help more New Zealand businesses come in with high quality products.
„For the Alibaba ecosystem now, it’s very powerful access for New Zealand businesses to the China market.
„There are also more markets, including South East Asia and India as well.“
Alibaba’s company figures show about 400 New Zealand companies are already on the platform, reaching out to two billion customers across the Asian region.
The company also wants to expand past e-commerce in New Zealand, with moves to establish its Alipay service in Wellington shops.
Alipay is the dominant mobile payment service in China, and New Zealand retailers allowing its use alongside Visa or Mastercard means easier buying for Chinese tourists.
