South Korea tech companies Samsung and LG are launching new mid-tier handsets to compete with the budget smartphones of Chinese manufacturers.
Samsung and LG introduced formidable top-tier handsets this year, so now the two South Korean tech giants are looking to boost their efforts when it comes to the mid-tier segment. The crosstown rivals are reportedly launching new handsets that would rival the budget smartphones of Chinese manufacturers.
On Friday, South Korean publication Korea Herald revealed that Samsung and LG are looking to appeal to more consumers by releasing affordable handsets that still come with high-end features. The move is seen as the companies’ response to the rapidly increasing offerings of Chinese phone makers that are penetrating many markets including South Korea.
“Samsung and LG used to make sales plans centering on flagship models but they appear to be changing their strategy by introducing more lineups to appeal to a diverse customer base,” Korea Institute for Industrial Economics & Trade researcher Joo Dae-young said. Industry watchers also predict that the two big companies will give more attention to affordable yet quality smartphones in 2018.
