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The partnerships followed similar deals with Universal Music Group and Sony/ATV.
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December.
Facebook head of music business development and partnerships Tamara Hrivnak —who joined the social network last January, after serving as director of music partnerships at YouTube—announced in a blog post that Facebook reached agreements with Global Music Rights, SESAC’s HFA/Rumblefish and Kobalt Music Publishing.
The music (and music videos) covered by all of the deals can be used by fans across Facebook, Instagram, Messenger and the social network’s Oculus virtual-reality unit. Facebook would not go into further details on how the music will be used on its various platforms.
Details follow: Global Music Rights: Facebook reached an agreement with Irving Azoff’s U. S. performing rights organization to license music for use on its platform, marking GMR’s first-ever user-generated content deal. GMR represents artists including Pharrell Williams, Bruno Mars, Drake, Bruce Springsteen and Smokey Robinson. HFA/Rumblefish: Facebook teamed up with SESAC’s HFA mechanical rights organization and Rumblefish music licensing unit on a program through which the social network can obtain licenses for the use of independent publishers’ catalogs. Facebook head of commercial music publishing partnerships Scott Sellwood added in the blog post, “The program will enable users to upload and share videos with music on Facebook, Instagram and Oculus and allows publishers to be compensated for the use of their music. Rumblefish will also help Facebook optimize the identification and clearance of musical works through an innovative data-sharing agreement.” Kobalt Music Publishing: The social network reached a multiyear agreement with the music publisher to license music for use on its platform. Songwriters in the Kobalt stable include Paul McCartney, Elvis Presley, Max Martin and Dave Grohl.
In December, UMG became the first major music company to reach this type of licensing deal with Facebook, saying at the time that the social network’s users would be able to “upload videos that contain licensed music and personalize their music experiences on Facebook, Instagram and Oculus, while sharing videos with friends and family,” and adding that new music-based platforms would be introduced for those platforms, as well as Messenger. UMG artists include Lady Gaga, Taylor Swift, Kanye West, Enrique Iglesias, Lil Wayne, Mariah Carey, Adele, Jay-Z, Coldplay and Metallica.
And earlier this week, a similar multi-territory, multiyear arrangement was reached with Sony/ATV, which counts The Chainsmokers, Drake, Pink, Ed Sheeran, Sia, Sam Smith, Taylor Swift, Kanye West and Pharrell Williams among its songwriters, and also represents legends including The Beatles, Leonard Cohen, Bob Dylan, Michael Jackson, Carole King, Queen and the Jobete catalog of Motown songs and standards.
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David Cohen
David Cohen is editor of Adweek’s Social Pro Daily.

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